Companies With
Good Marketing Strategies
Companies with good marketing strategies are innovative and customer focused.
The perfect ways to make your brand stand out and be memorable is to adapt and deliver value, because, after all, we live in a world where marketing is continuously evolving and if you want your brand to remain relevant, adapting is the key!
The best strategies involve knowing and understanding your ideal customer because let’s face it, consumers’ tastes and preferences tend to change over time.
Building a successful brand is no walk in the park but the key to success is to focus on how you can consistently enhance the customer experience.
Companies with
Good Marketing Strategies Know their Customers Very Well
Companies with good marketing strategies tell stories about their brands that often connect and resonate with their audience. People are drawn to stories because stories spark their curiosity and also establishes brand connections.
Connecting with your ideal customers stems from knowing who they are, what they value, what problems do they encounter and most importantly, what makes them happy.
This helps with building customer engagement, developing customer relationships and customer loyalty.
You want to ensure that your products and services will solve your customers’ problems. Not to mention, that the entire customer experience is seamless. Companies with innovative marketing strategies focus firstly on its ideal customer while aligning its products and services with value.
One of the best ways to market your brand is to not even talk about your products, its features and how much better it is when compared to your competitors’ products.
An important takeaway to note is to focus on your customers by delivering value.
Continuously enhancing the customer experience is what makes successful strategies successful.
A perfect example of a brand that executes this very well is Apple.
Apple Marketing
Strategy
When you think of premium plus exclusivity, Apple comes to mind, and that's the beauty of apple marketing strategy.
Apple is innovative and most importantly, the brand commits to delivering the best customer experience. Apple is aligned with value and quality and is also known for offering small discounts to ensure that its prices match its premium quality.
Apple doesn’t sell its products; it sells the
experience its customers can have with its products!
The experience is one of exclusivity where its customers feel like they are members of a special community. For example, owning an iPhone is like a status symbol. Many persons have often said once you go iPhone, you don’t go back!
I must admit that I’m at that stage now as I currently own an iPhone and whenever I decide to purchase a new phone I’ll definitely stick with Apple. iPhones are the best of the best in terms of smart phones and I love its camera quality!
Apple is positioned as a brand that’s brilliant, creative and valuable.
Companies with innovative marketing strategies are the ones that continue to stay relevant and are categorized as the best in the minds of their customers.
Let’s take a look at some additional examples:
FashionNova
Fashion Nova is a fashion trendy brand that has grown tremendously since 2006.
I’ve been shopping on Fashion Nova since 2017 and I personally don’t have any complaints. Every clothing item I’ve purchased to date never required any alterations as each item I purchased fits me perfectly.
Fashion Nova is a brand that sells stylish and trendy clothing for curvy women of all shapes and sizes. The brand expanded its product offering by adding accessories, men and kids clothing together with beauty products.
Social Media is the main channel used in its promotional strategies and the brand grew significantly following the use of influencer marketing. Celebrities such as Kylie Jenner, Cardi B and Draya Michele just to name a few have openly promoted Fashion Nova.
With over 21 million followers on its Instagram page, Fashion Nova has grown to be a successful brand that understands its customers.
Companies with innovative marketing strategies are the ones that always seek to deliver on what its ideal customer want and need. This is a result of understanding your customers and their expectations with regards to your niche.
19 Crimes
My favorite wine!
The bottle packaging is so attractive, that you don't even want to throw it away!
19 Crimes incorporated storytelling into its strategy by linking each bottle to a story. The stories are based on the characters seen on the labels.
19 Crimes uses augmented reality technology to support its story telling strategy. The stories are about the images of the persons on each label.
How it works is by first downloading The Living Wine Labels app, then place your phone near the label and scan the label to see the story come to life.
This adds to the customer experience and is what makes this particular wine brand unique!
Angostura Ltd
Another example of companies with good marketing strategies is Angostura Ltd. Angostura Ltd is one of the top legacy brands of my home country Trinidad and Tobago.
It’s one of the oldest companies in the rum and spirits’ market. Its signature brand is its aromatic bitters which gives them an edge over its competitors all over the world.
I love Angostura’s products and I believe what makes the brand successful is its ability to adapt to trends in the global market.
Angostura expanded its product line over the years by introducing new premium rums in response to the expansion of the global premium rum market.
The brand is well known internationally and continues to win international spirits awards each year. This is due to its commitment to being innovative and adapting to trends in its market.
Amazon
Amazon offers a wide variety of items that are affordable and targets several customer segments.
What makes them a good example of companies with good marketing strategies is that it’s a user-friendly e-commerce platform that offers personalised product recommendations to its customers among many things.
Instagram
Instagram has grown tremendously since its inception.
It’s one of the most widely used social media platforms especially for influencer marketing. Instagram is flexible, user friendly and a great tool for executing word-of-mouth strategies.
Facebook
Facebook is another widely used platform that’s also user friendly where its interface experienced continuous upgrades over the years.
New platforms such as messenger, Facebook watch and marketplace have been introduced and user engagement is facilitated through the options to like, follow, share, post, subscribe and comment.
Facebook and Instagram have widely grown in usage over the years due to the mobile capabilities of these platforms.
Coca-Cola
Coca-Cola is definitely one of the ideal companies with good marketing strategies.
Coca-Cola has done an excellent job at maintaining its brand identity for a very long time. It positions its brand as a brand that sells happiness and togetherness. This type of positioning creates a strong sense of connection and enhances the experience Coca Cola lovers have with its brand.
Coca-Cola's marketing strategy is aligned with consistency and trust. It's one of the most successful brands in the world as it's valued at over $200 billion.
Spotify
Spotify is one of the top go-to music streaming platforms in the world. Its marketing strategy is exceptional because it delivers a personalised experience for its users.
Spotify pays attention to its user patterns and makes recommendations based on these patterns. Its marketing strategy is responsible for its growth and success where there are over 300 million monthly active users worldwide.
Nike
Nike's marketing strategy is aligned with emotion and motivation. Its message is designed to motivate people to push themselves to achieve greatness. Their campaigns have often featured the greatest athletes that consist of videos reflecting the ability to conquer their challenges.
What's amazing about Nike's marketing strategy is that there isn't any mention about its shoes and its features in its marketing efforts. Nike sells the emotion and drive that are required for excellence.
It's one of the most sought after sports brands in the world as its value is approximately $190 billion.
Apple, Fashion Nova, 19 Crimes, Angostura, Amazon, Instagram, Facebook, Coca-Cola, Spotify and Nike are some great examples to follow. The ability to adapt, connect, facilitate customer engagement, create amazing customer experiences and innovate are what companies with good marketing strategies do.
Always keep your ideal customer in mind and focus on delivering value.
The heart of the ideal customer experience is value!
- Marketing
- Good Marketing Strategies